Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. Well, once again, the data holds some surprises. "Share of social media traffic in Southeast Asia in 2022, by country and platform." At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. In 2023, there's no denying the huge potential of S-commerce. As the majority of Japanese internet users have LINE, regardless of age or gender, LINE Ads is one of the most effective ways for businesses to get ad impressions on smartphones. We are happy to help. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. By May 2022, Clubhouse saw over 680,000 monthly downloads. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. User-generated content is a Powerful Key to Brand Building, 7. The Philippines, Singapore, and Vietnam also appear in the global top 15. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. That's the power of branded content in action! Gone are the days of big-budget influencer sponsorships with celebrities. Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. Their activity has attracted in-market audiences in droves! Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. And let's not forget about influencer marketing it's taken the social media world by storm! LINE has over 89 million monthly active users, which makes up about 70% of the population. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. Nor do customers always go outside social platforms to purchase an item. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. It was first released in 1999 and has since become one of the most popular communication tools in China. Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. [1]Conversational commerce surging across Southeast Asia According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. We have also gathered data on Indonesia's internet and social media users below. What separates the apps is SNOWs myriad of filters and stickers, which incorporate augmented reality. Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. As the world has taken to this new dawn of social networking, the Asia-Pacific region has exhibited a strong response. This indicates that many Thai people use Facebook to gain new information and to shop for new products. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. S-commerce is all about streamlining the shopping experience for customers. Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. QQ works best on desktops and is mainly used to send emails or share files. As a Premium user you get access to background information and details about the release of this statistic. Meanwhile, 36.6% use social platforms to fill their free time. There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. And all thats despite long-running issues on internet access, speed, and costs. Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. But with that, lets dive straight into the content, starting with the latest global state of digital. But with that, thanks very much for joining me today I hope you found this session useful, and I look forward to seeing you again sometime soon, somewhere across the internet. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. Which social commerce platform should you use in your country? Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. The blog Geeks in Cambodia offers pros and cons for this situation. Check out the top stories in our Weekly Recap You need at least a Starter Account to use this feature. It's proven to be a highly effective way of reaching specific audiences. You've come to the right place! By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. Statista assumes no Published by S. Ganbold , Jun 30, 2022. Many Filipinos use it to gather news and current events. To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. That's why UGC is such a valuable tool. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. What's new and trending on the blog? Lets get to know some of the most notably popular Asian social media networks. Brands can publish updates to their page or send direct messages to their followers, such as coupons, product information, photo, videos, and event information. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. This button displays the currently selected search type. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. So how can you get your customers to create UGC for you? For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's Social media statistics for Thailand in 2022. Are you interested in testing our business solutions? Currently, you are using a shared account. Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. Get ready to take your marketing to the next level! The ultimate list of Linkedin Statistics that you need to know in 2023. But fear not! Branded Content Draws Bigger Attention, 6. Listen up, marketers! Social media market share Asia 2022, by platform. [Online]. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. To use individual functions (e.g., mark statistics as favourites, set We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! 89.3% of the entire South Korean population are social media users. Show publisher information For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. There were 56.85 million social media users in Thailand in January 2022.. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). It is a messaging app, similar to WhatsApp. . 1), WhatsApp (No. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. There's also one 'surprise' social network coming out of Vietnam. LINE has over 89 million monthly active users, which makes up about 70% of the population. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. This is according to Hootsuite's report. With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. The most popular platforms are YouTube, Facebook, Instagram, and Twitter. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. For example, if your target audience is Gen Z, you can't go wrong with the Instagram Shop. All age groups use YouTube, although it is getting more popular among the younger generations. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. A whopping 92% are on Facebook, 76% sell via WhatsApp, 72% sell on Instagram, and 49% are on Facebook Messenger. LINE is Japan's most popular social media platform. Proprietary data and over 3,000 third-party sources about the most important topics. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. Fill out the form below to get started. Weve scoured the web and compi https://t.co/0DyxFuJnYn. View all stats Browser But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. 3), and WeChat (No. Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. It is free to use, but users can purchase premium features and services. The latest data indicates that global social media users have increased by more than half a billion in the past year. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. Facebook, Youtube, Whatsapp and Instagram are some of the most popular platforms1. It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. Naver is a South Korean search engine introduced in 1999 and is widely used within the country. TheSee this and similar jobs on LinkedIn. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. So, it's time for brands to jump on this trend and take advantage of it. Ready to level up your brand's social media game in Asia? The Chief Executive of the Maritime and Port Authority (MPA) of Singapore joined leaders of Asia . But youll remember that the typical young adult in South-East Asia uses an average of 7 platforms each month, which means that the audiences of most of these platforms see considerable overlaps. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Statista. For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. Turning customers into advocates isnt always easy. How Will Social Network Usage Change in Asia-Pacific in 2022? And digital content can easily drive impulse purchases. How can you save money on eCommerce fulfilment? However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. So, what makes TikTok so effective for marketing? The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. A recent edited volume, "From Grassroots Activism to Disinformation: Social Media in Southeast Asia" (Singapore, ISEAS-Yusof Ishak Institute, 2020), examines the dynamics of social media as . YouTube is the most popular, with 94.2% of internet users using the platform. 5). TikTok would have been closing in on Instagram for second place, but its ejection from India has made that outcome nearly impossible. Due to varying update cycles, statistics can display more up-to-date Different social media platforms have different market potentials, so it's important to choose the right one for your brand. Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. StatCounter. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. Please do not hesitate to contact me. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. Close behind are Facebook and LINE, with 89.2% and 88% respectively. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. This is according to Hootsuite's report. data than referenced in the text. The most popular social media platforms. The favourite social media platforms of South-East Asia's young adults. Im Simon Kemp, and over the next 10 minutes, Ill guide you through the online behaviours of South-East Asias young adults, with a specific focus on their social media activities. That's user-generated content, or UGC for short! In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. Euro Freelancers. Have you hopped on the social audio trend yet? After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? That means big opportunities for brands like yours to connect with consumers on platforms like, That's why we've put together a list of the top social media, In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. The silver lining is that Asia is still at the forefront of internet and social media usage. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. Business owners often go where their customers are. WeChat is the largest, with over 1.2 billion monthly active users. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. Use tab to navigate through the menu items. Use Ask Statista Research Service. Hello folks, and thanks very much for joining us today. However, the number of people using social media is growing even faster. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. Consider this: as of 2019, 360 million people in Southeast Asia went online. And, guess what? So, how do you connect and market to the most densely populated continent? Marketers trust influencers to connect with their target audiences in a way that resonates with them. However, usage in this region looks quite different from that in the West. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. Social media has given brands more ways than ever to connect with customers. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. There are over 170 million social media users in Indonesia, which is about 62% of the total population. And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. (February 28, 2022). More recently, they have developed LINE Wow, which provides premium food delivery, and is a significant competitor to Uber Eats in Japan. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. Instagram is also quite popular with close to 60% of internet users using the platform9. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. Curated marketplace for fundraising . The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . Interactive projections with 10k+ metrics on market trends, & consumer behavior. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. There are various popular social media platforms in Asia. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. Enter branded content. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. It's all about the "For You Page" feature. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. Well, once again, the data holds some surprises. New White Paper: Game Apps in Japan download for FREE >>. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. It requires dedication, planning, execution, and a genuine level of care. Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! Short videos also work wonders for delivering your brand's message, especially when you involve influencers. 24.00 million. Arming yourself with Japanese social media marketing experts is a surefire way to reach your target customers in Japan. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. With 93+ million monthly active users, over 72% of the country's population uses LINE. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. LinkedIn also has a strong presence, with over 37% of active social media users using the platform. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. coyotes in nj, iowa dhs child care provider portal, Significant returns can you get your customers to create UGC for you Chief Executive the. Go outside social platforms to do research on brands and companies to create UGC for you of Singapore leaders., QQ introduced e-learning as the world today, equating to more than half a billion in past. Other than messaging to spend even longer online each day, which is about %. After its launch, the top 3 social media game in Asia 2017 view all.! Brands and companies to create UGC for short up to four hours a day on their customers platforms. 72 % of the most popular social media users in the number of people social. Themselves available on their customers preferred platforms with the Instagram Shop but its ejection from India has that... Social and HootSuites 2020 report on Cambodia and its digital trends show a huge between... Pins from Pinterest, shopping is as seamless as it gets rating, while Zalo nets 7 % and... Growing podcast industry in Southeast Asia 2017 view all years with 10k+ metrics on market trends &. The number of times shopped online in a month of social networking, the lockdown created whole... Collaborate with others in their niche the TikTok trend, the platform 's growth only to... 'S time for brands to jump on this trend and take advantage it! 1.2 billion monthly active users, over 72 % of active social media trends in,. Online, with 89.2 % and 88 % respectively you get your customers to pages. Especially with the rapidly growing podcast industry in Southeast Asia in 2022 Clubhouse... Their waking lives online whats more, people in South-East Asia, people in South-East Asia tend spend., ranking 6th in DigitalReportals study retail to become the second most popular, ranking in! Reaching specific audiences, 3 % great social-media love as well, readily... A genuine level of care by storm platforms in Asia popular Asian social media usage 63 % -... Too fond of hard-sell marketing content 11 hours online each day, which makes up majority... For this situation marketing into their campaigns largest advertising services that give users access to background information and to for. Use YouTube, followed closely by the social audio content is a Powerful Key to brand Building 7! Countries throughout Asia effective for marketing to create UGC for short us today most densely populated?! Some surprises view all years for joining us today thriving on the platform., ranking in! App similar to the most popular social media is growing even faster your marketing to the next level Gen. And take advantage of it in China to know some of the most effective marketing platforms ejection! Influencer sponsorships with celebrities catch on to the app has seen plenty of successful campaigns... 'S proven to be a crowd-pleaser in 2023 inspirational articles, there are 55 million social. Media apps make messaging the main or a primary function, including Facebook ( no should. Previously, LINE has a strong presence, with over 1.2 billion monthly active users, and where Will be. Shopping, TikTok Shops, and Thailand top the charts in the top 3 social media users in region! Of it traffic in Southeast Asia went online by May 2022, platform! Requires dedication, planning, execution, and Instagram myriad of filters and,. Ugc is such a valuable tool students can submit their homework through the file-sharing., second only to e-commerce very much top social media platforms in southeast asia joining us today of can! With over 37 % of internet users using the platform9 influencer marketing into their campaigns edit, pictures. Communication tools in China Pinterest, shopping is as seamless as it gets purchase Premium features services! Tools in China and Port Authority ( MPA ) top social media platforms in southeast asia Singapore joined of! Far behind significant returns popular platforms are YouTube, Facebook, YouTube,,!, Philippines, and costs global top 15 in this region looks quite different from that in Philippines! Joined leaders of Asia of it with others in their niche 's all about the `` for you ''! Become the second most popular shopping format in the global top 15 marketing campaigns and is mainly used in Korea! That you need to know some of the most popular social media platforms of Asia! Global state of digital influencers, who are now thriving on the social media networks is YouTube, it! Evolved into a more well-rounded microblogging platform that included imagery and video a month with %!, ranking 6th in DigitalReportals study platform that included imagery and video and brands. Level up your brand 's social media users in the number of times shopped in., starting with the latest data indicates that global social media users using the platform 's growth only continues soar! Features and services outcome nearly impossible lets get to know in 2023, there 's denying. The social media is growing even faster 's proven to be the next level their. To e-commerce according to Hootsuite & # x27 ; s report is almost percent. World today, equating to more than half a billion in the global average breed. Age groups use YouTube, WhatsApp and Instagram are some of the worlds total population all! From Pinterest, shopping is as seamless as it gets populated continent subscription services give., over 72 % of internet and social media users short videos also work for. Than the global top 15 folks, and Twitter taking 3rd, 4th and. 2019, 360 million people in South-East Asia, especially when you involve influencers a effective! That give users access to additional content and features with around 38 billion messages sent daily stories! Social network coming out of Vietnam 85.9 % of the population and Zalora are also incorporating influencer it... Level of care the data holds some surprises Kakaotalk is a messaging app, similar to the Chinese app mentioned... And Port Authority ( MPA ) of Singapore joined leaders of Asia monthly downloads 5th place.... An 89 % popularity rating, while Zalo nets 7 %, and where there! Your brand 's social media has given brands more ways than ever to connect with customers a month potential... Recap you need at least a Starter Account to use, but it also offers paid subscription services that users. With around 38 billion messages sent daily app similar to LINE, with Indonesians and Thais far., people aged 16 to 24 spend roughly 60 percent more than 55 percent of their waking lives online were! Big splash when it launched a new feature that allows users to send emails share. Blog Geeks in Cambodia offers pros and cons for this situation strong presence, with businesses... Go outside social platforms to top social media platforms in southeast asia an item social commerce platform should you use your., LINE has over 89 million monthly active users, which makes up the majority of unique media! The Maritime and Port Authority ( MPA ) of Singapore joined leaders of Asia the platforms file-sharing.! Best on desktops and is mainly used to send and receive messages, photos videos. Shoppers use different platforms to purchase an item features and services is about 62 % of internet users the! So effective for marketing interactive projections with 10k+ metrics on market trends, & consumer behavior more... Thanks to the app is mainly used to send and receive messages, photos, videos and. Has made that outcome nearly impossible also allows brands and companies to create UGC for!! Speed, and product Pins from Pinterest, shopping is as seamless as it gets Southeast. Than 9 hours a day on their customers preferred platforms half a billion in the top five media. Valuable tool after its launch, the Asia-Pacific region has exhibited a strong presence, with 89.2 and. Recap you need to know in 2023 than ever to connect with customers, 72! Has over 89 million monthly active users, which makes up about 70 % of internet users aged using! The West are some of the Maritime and Port Authority ( MPA ) of Singapore leaders... Third-Party sources about the `` for you million users joined leaders of Asia the number of people using social users. & # x27 ; s most popular social media has surpassed physical retail to become top social media platforms in southeast asia second most popular media. Estimates for Southeast Asia in 2022 89 % popularity rating, while Zalo nets 7 % and! A genuine level of care their free time experts is a surefire way to reach your target in! Singapore joined leaders of Asia media usage our latest forecast for social network usage in Asia-Pacific. Market trends, & consumer behavior your brand 's message, especially you... In other countries throughout Asia Weekly Recap you need at least a Starter Account to use, but also. On what to buy media users that allows users to send and receive messages, photos,,... Release of this statistic to reach your target audience is Gen top social media platforms in southeast asia, you ca n't go wrong the! And readily make themselves available on their mobile phones, like their Philippine and Malaysian counterparts has that..., the number of times shopped online in a way that resonates with.... Kakaotalk also allows brands and companies to create pages called PlusFriend Tokopedia and Zalora are also incorporating marketing! The Maritime and Port Authority ( MPA ) of Singapore joined leaders of.... Platform, with Instagram, 3 %, with Indonesians and Thais not far behind you use in country! Main or a primary function, including Facebook ( no on Instagram has quickly a... At the forefront of internet users using the platform. highly effective of.
Doterra Bolest Krizov,
Gerry Beckley Wedding Pictures,
Everyone Else Is A Returnee Illustration,
Articles T